Digital cameras are everywhere, and every other person is taking pictures and getting them printed at their local photo lab. There is nothing new about any of this. It has been happening for a few years now. But, more and more, people are now doing some editing of their photos on their home computers before they take them to the lab for printing. This is where the fun begins. Have you edited some photos on the computer, taken them to the local lab for printing and upon receiving the prints back, found that they do not look the way that you expected? (eg. Too much contrast, over exposed, etc.) Then this article is for you…
Images taken by digital cameras, whether they are saved in JPEG, TIFF or RAW format, include data embedded within the file itself. This data is known as Exif data. The metadata defined in the Exif standard includes things like;
- Date and time information.
- Camera settings (including static information such as the camera model and make, and information that varies with each image such as orientation, aperture, shutter speed, focal length, metering mode, and film speed).
- A thumbnail for previewing the picture on the camera’s LCD screen, in file managers or photo manipulation software.
- Location information. (This may include coordinates from a GPS receiver connected to the camera).
- Descriptions and copyright information.
In most circumstances Exif data can be very useful, especially for semi-pro and pro photographers with high volume workflows, as it makes cataloging of images much easier. BUT, the issue with this data arises when the images have been edited on a computer and the resulting pics are printed at a Photo Lab. The reason for this is simple. When images are loaded into a Photo Lab, the Lab scans the images to see if they contain Exif data. If Exif data is present, the following occurs;
- The Photo Lab sees the Exif data and recognises the image as coming from a digital camera.
- The Photo Lab makes the assumption that images “viewed or printed straight from the camera have a flat and low contrast look about them“.
- The Photo Lab employs a set of image enhancement algorithms known as AUTO CORRECT, which can adjust colour and density of contrast based on what it finds in the Exif data.
This process occurs even if the colour and contrast have been corrected in a computer prior to printing. Consequently, colour and contrast can be feasibly adjusted twice; once in the computer and then again in the Photo Lab, which of course results in a printed image that may have exaggerated colour and contrast.
How do we overcome this problem?
If you, like me, wish to edit and correct your image on your home computer so that you can simply walk into a Photo Lab and print your images without the hassle of editing each individual image, then the answer is simple. You MUST remove the Exif data from the image post editing and prior to printing. But, how do I do this, I hear you ask? If you use Photoshop, then you simply go to “FILE → Save for Web” to do your final save before printing. The “Save for Web” option strips the Exif data from the image before saving it, which means that it is simply not there for the Photo Lab to find when you go to print the image.
Alternately, if you do not have Photoshop, then you have two options. The first is to find a software application that will allow for the removal of Exif data. The second is to leave your editing till you get to the Photo Lab.
Happy snapping and printing.